Senior Performance Marketing & AEO Specialist

About the role

RavenPack, a big data analytics provider for financial services now launching a suite of GenAI and SaaS services, is looking for a Senior Performance Marketing & AEO Specialist in Marbella. The role is a hands-on individual contributor split roughly 50/50 between performance marketing (paid search, social, programmatic, video) and organic growth (SEO and AEO). It serves both a sales-led motion generating B2B leads and a self-serve, product-led motion. European legal working status is required.

Key responsibilities

• Paid media (~50%): run and optimise campaigns across search, social, programmatic display and video, manage significant ad budgets, and design A/B and multivariate tests on messaging, creative, audiences and landing pages.
• Use account intent, product and competitive signals to target, including account-based campaigns, and partner with RevOps on tracking and KPIs.
• SEO & AEO (~50%): own the SEO/AEO content strategy, develop AEO strategies so the brand is cited and recommended in AI assistants, and prioritise keyword and topic-cluster work.
• Build domain authority through editorial content, digital PR and earned links, and monitor organic and paid search competition.
• Connect paid and organic: use semantic and topic-cluster insights to refine paid audiences, feed paid search data back into organic priorities, and turn performance data into plans and narratives.

Required profile

• 5+ years of hands-on performance marketing, including at least 3 years of hands-on SEO with practical AEO/GEO exposure.
• Proven multi-channel paid media experience across 3+ channels, with deep expertise in Google Ads and LinkedIn Ads.
• Direct experience in sales-led B2B lead generation and in PLG, self-serve environments.
• Experience structuring content for AI search to earn visibility, citations and recommendations.
• Nice to have: ABM and intent data platforms, semantic SEO, incrementality testing and marketing mix modelling.

Required skills

• Confident use of GA4, search console and SEO/AEO tools.
• A/B and multivariate testing frameworks.
• Managing significant budgets and optimising to business metrics.

What we offer

• Hybrid work: 3 days in the office, 2 days remote after onboarding.
• Free shuttle bus from Malaga, Fuengirola, La Riviera and Estepona.
• An international environment with over 29 nationalities and 24 languages.