Senior SEO Specialist

About the role

Ingersoll Rand is looking for a Senior SEO Specialist to lead organic search strategies for multiple global websites. This remote position works within a Center of Excellence, collaborating closely with Web, Marketing Communications and Business Unit teams to drive measurable SEO results.

Key responsibilities

• Stay up‑to‑date with SEO, internet marketing trends and generative AI advancements (AEO/GEO/AIO) and apply them to improve visibility.
• Monitor and evaluate search performance across major search engines and large language models.
• Serve as the primary SEO contact for Business Unit stakeholders, coordinating with content creators, marketing managers and leadership.
• Develop and implement AI‑driven strategies to boost search engine visibility and user engagement.
• Provide recommendations for content development aligned with SEO goals, including keyword targeting and topical relevance.
• Optimize website architecture – URLs, internal linking, sitemaps – to enhance crawlability, indexability and structured data usage.
• Guide Business Units on link‑building tactics that support brand SEO objectives.
• Deliver training and support to marketing managers on both fundamental and advanced SEO techniques.

Required profile

• Strong communication skills in written and spoken English.
• Proactive, independent mindset with the ability to drive initiatives with minimal direction.
• Excellent stakeholder management, capable of balancing competing priorities.
• Creative problem‑solver with high attention to detail and ability to meet deadlines.
• Solid analytical, organizational and project‑management abilities.

Required skills

• SEO (search engine optimization) expertise.
• Experience with generative AI applications in SEO.
• Familiarity with AI workflows and large language models.
• Link‑building strategy development.
• Implementation of structured data and website architecture optimization.