Social Media Manager – Football & AI Content

About the role

We are looking for a football‑obsessed Social Media Manager to lead Apetelligence’s presence on Instagram and TikTok. You will shape the brand voice, turn AI‑generated assets into native short‑form content, and react quickly to fixtures, transfers and viral trends.

Key responsibilities

• Publish daily posts on Instagram and TikTok, following a structured calendar aligned with fixtures, product releases and trending moments.
• Develop and maintain the editorial voice across short‑form videos, feed posts, stories and campaign concepts.
• Transform AI‑generated images, videos and workflows into premium, football‑relevant content.
• Collaborate with designers, creators and internal teams to source the right assets.
• Monitor football news, transfers, big matches and cultural conversations to create timely content.
• Produce weekly performance reports covering reach, engagement, growth and lead conversion.

Required profile

• Fluent English (additional language a plus).
• Deep knowledge of football players, clubs, transfers, leagues and culture.
• Strong familiarity with AI content creation tools and how AI is reshaping creative production.
• Native proficiency on Instagram and TikTok.
• Fast, reactive, highly organised with a strong creative eye.
• Minimum 4 years experience in football, sports media, social media or digital content.

Required skills

• Instagram
• TikTok
• AI content tools