Trade Marketing Specialist - LSR/QSR

About the role

Red Bull is looking for a national On Premise Marketing Specialist (Trade Marketing) based in Madrid. The role turns trade marketing strategy into customer-facing activation, working with the Trade Marketing Manager and the sales organisation to build and run activation plans with strategic customers, develop the materials needed in the outlet and track their impact. It is a hands-on position close to the customer and the field.

Key responsibilities

• Build activation plans with LSR customers: co-develop programs with the sales organisation, take part in customer meetings and propose tailored concepts that acquire new business and grow existing accounts.
• Coordinate with Brand, Culture, Sports and Media Network to bring consumer marketing assets into customer plans.
• Own end-to-end execution: timing, materials, rollout and follow-up with sales and field teams.
• Develop and manage POS materials and activation toolkits, from brief to delivery, and manage agencies and suppliers for production and installation.
• Support key account and field teams during rollout, solve on-the-ground issues and adapt tools to local needs.
• Define and share execution standards and best practices across channels and regions.
• Define activation KPIs with the Trade Marketing Manager, build reporting and analyse performance to feed learning back into planning.
• Analyse On Premise data, turn it into clear recommendations and contribute to the annual On Premise Marketing business plan.
• Manage the activation budget, track spend against plan and flag deviations early.
• Act as an ambassador for the brand and uphold brand image standards in every activation.

Required profile

• Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages.
• Mandatory experience in LSR (limited service restaurants), including strategic management of large accounts and customer growth initiatives.
• Knowledge of the On Premise channel: HORECA, restaurants, bars, clubs, QSR.
• Hands-on execution profile: comfortable managing POS, materials, agencies and timelines.
• Experience working closely with sales teams, key accounts and stakeholders, and leading teams and complex stakeholder environments.
• Strong prioritisation, analytical skills (building KPIs and reporting) and autonomy; medium to advanced Excel and PowerPoint.
• Willingness to work flexible hours when activations require it.