User Acquisition Manager – Mobile Gaming

About the role

We are seeking a User Acquisition Manager to drive growth for Zynga’s titles Two Dots, Dragon City and Monster Legends. In this hands‑on role you will manage live campaigns, run tests and optimise performance to acquire high‑value users.

Key responsibilities

• Manage daily UA operations across social, SDK networks and programmatic channels.
• Set up, optimise, budget and report on campaigns from start to finish.
• Design and execute structured tests on creatives, audiences and channels to improve CPI, ROAS and IPM.
• Collaborate with Creative, Product, ASO and BI teams to iterate concepts and support full‑funnel improvements.
• Monitor dashboards, surface insights and identify growth opportunities.
• Assist in forecasting and pacing monthly UA budgets.
• Stay up‑to‑date with platform changes, industry trends and competitor activity.

Required profile

• 2–3+ years of mobile user acquisition or performance marketing experience.
• Hands‑on experience running ad network or social media campaigns.
• Strong analytical mindset with a focus on KPI‑driven decision making.
• Organised, detail‑oriented and able to juggle multiple live campaigns.
• Clear communicator and effective collaborator across cross‑functional teams.

Required skills

• Proficiency with Excel/Sheets (pivot tables, lookups).
• Familiarity with mobile attribution platforms (MMPs).
• Experience with ad networks and UA platforms.