Acquisition Product Marketer – Small and Medium Businesses

About the role

Alan is looking for an Acquisition Product Marketer to lead the narrative and go‑to‑market strategy for its Small and Medium Business (SMB) segment in France. You will translate product value and customer insights into clear, compelling messaging that drives sales growth and supports the company’s mission to make prevention‑focused health insurance accessible.

Key responsibilities

• Define and continuously evolve the pitch, objection‑handling playbook and competitive differentiation for SMB customers from discovery to offer.
• Create, maintain and regularly update sales assets such as pitch decks, product knowledge bases, objection libraries and battle‑cards.
• Adapt the core narrative to more than ten market segments (e.g., tech, industry) and ensure assets are integrated into the sales enablement roadmap.
• Deliver interactive training sessions for the sales team and monitor adoption of the materials.
• Run a structured feedback loop by gathering signals from customers, sales and the market, and relay insights to product, brand and leadership.
• Participate in customer meetings (approximately two per month) to test narratives live and collect proof points.

Required profile

• Passion for precise storytelling and the ability to craft the right message for diverse audiences.
• Strong analytical mindset to turn market insights into scalable assets.
• Proactive collaborator who works closely with sales, brand, product and leadership teams.
• Comfortable engaging directly with customers and presenting to internal stakeholders.

Required skills