AIP Marketing Manager – EMEA

About the role

Google is looking for an AIP Marketing Manager to lead the integrated marketing strategy for Google AI Plus/Pro subscriptions across the EMEA region. You will own the end‑to‑end user journey, from awareness to paid subscription, and work closely with cross‑functional teams to drive growth.

Key responsibilities

• Design and execute user‑centered, multi‑channel marketing campaigns that drive mid‑funnel consideration and bottom‑funnel paid starts.
• Act as a business co‑owner for Google AI Plus/Pro subscriptions, shaping product positioning, naming, and external communications.
• Partner with regional go‑to‑market teams to prioritize markets, allocate investment, and adapt global programs for local relevance.
• Manage budgets, set performance targets, and report on campaign outcomes.
• Build a testing and learning platform to continuously optimise performance and grow the paid subscriber base.

Required profile

• Bachelor’s degree or equivalent practical experience.
• Minimum 6 years of marketing experience across growth, product, brand or social disciplines.
• Proven experience managing cross‑functional or cross‑team projects.
• Consulting background with behavioural marketing data is a plus.
• Strong understanding of digital marketing, Google products and the technology industry.

Required skills

What we offer

• Opportunity to shape a high‑impact product portfolio for a global audience.
• Collaboration with diverse teams across sales, engineering, legal and communications.
• Flexibility to work from London or Madrid.