Business Manager, Málaga

About the role

We are looking for a Business Manager to join Bacardi’s On‑Trade team in Málaga. The role focuses on growing market share for our premium portfolio and innovations within the proximity channel, while protecting the core business.

Key responsibilities

• Implement the commercial plan and deliver customer programmes defined in the Country Integrated Activity Plan for On‑Trade customers.
• Negotiate point‑of‑sale agreements to achieve distribution and visibility targets.
• Utilise the “Picture of Success” methodology to activate brands and influence consumer purchase decisions.
• Identify growth opportunities and develop strategies that maximise Bacardi’s performance at On‑Trade accounts in the region.
• Contribute to the achievement of the two strategic objectives: EFO and the new commercial model.

Required profile

• Results‑oriented professional with a founder‑mindset, eager to drive business growth in the RTM channel.
• Proven track record in commercial or field‑sales roles, preferably within On‑Trade, events or promotions.
• Strong independent organisational skills and effective negotiation abilities.
• Excellent communication, active listening and teamwork capabilities.
• Alignment with Bacardi’s “Family, Fearless, Founder” culture.

Required skills