CRM Senior Specialist - Email Campaigns

About the role

Avis Budget Group is looking for a CRM Senior Specialist to join its EMEA Marketing CRM team in Barcelona. You will help deliver BAU and promotional email campaigns across 15+ EMEA markets and multiple languages, from planning and segmentation through testing, approval and deployment.

Key responsibilities

• Build, test and deploy BAU and promotional email campaigns
• Own and maintain the EMEA campaign calendar across 15+ markets and languages
• Develop and manage audience segmentation and personalised communications
• Work with Dynamic Content, AMPscript and Data Extensions to deliver targeted campaigns
• Coordinate campaign approvals with local market, Brand, Legal and Compliance teams
• Support A/B testing, uplift analysis and campaign optimisation
• Monitor campaign performance, engagement, conversion and deliverability
• Troubleshoot campaign builds and maintain high QA standards
• Help build a scalable, compliant multilingual content library, including the use of AI tools
• Work with JIRA, Litmus and other CRM campaign tools, and share knowledge across the EMEA CRM team

Required profile

• Around 5 years of CRM / email marketing experience
• Strong experience with Salesforce Marketing Cloud or similar platforms (Adobe Experience Cloud, Braze, SAP Emarsys)
• Experience with Dynamic Content and Data Extensions, and strong audience segmentation knowledge
• Excellent English and Spanish
• Attention to detail, a solid QA mindset, and experience with multiple stakeholders and international markets
• Nice to have: AI / generative AI tools, additional European languages, and experience in travel, mobility, retail or another fast-paced B2C environment

Required skills

• Salesforce Marketing Cloud (highly valued but not essential)
• AMPscript, Liquid or JavaScript
• JIRA and Litmus

What we offer

• Permanent contract, salary range 35,000 - 40,000 depending on experience
• Medical insurance and life insurance after 6 months
• Multicultural environment at Barcelona World Trade Centre
• Remote work up to 4 days a week
• Car rental discounts