Director of Creative Strategy – IBERIA

About the role

The Director, Creative (Consumer) IBERIA will champion creative excellence and storytelling across all Coca‑Cola brands in Spain. Reporting to the Senior Director of Integrated Marketing Experiences, this senior leader will shape culturally resonant, digitally‑forward campaigns that align with local commercial plans.

Key responsibilities

• Lead the creative ambition for IBERIA, ensuring platforms and experiences reflect consumer insights, cultural trends, and business priorities.
• Partner with local brand teams to translate strategy into compelling ideas, briefs, and executions.
• Develop and evolve brand narratives for Sparkling, Stills, and Trademark portfolios.
• Collaborate with central creative teams and agency partners to produce high‑quality, digital‑first content.
• Adapt global and European creative platforms into locally relevant executions, maintaining consistency across touchpoints.
• Coordinate cross‑functional teams—including IMX, Media, Design, Shopper, Digital, Insights, Commercial, and bottler partners—to integrate creative direction throughout the consumer and customer journey.

Required profile

• Proven expertise as a creative subject‑matter expert within consumer‑focused brands.
• Strong ability to blend creative craft, cultural awareness, and digital fluency.
• Experience influencing senior brand and commercial stakeholders without direct people‑management responsibilities.
• Track record of delivering insight‑led, culturally relevant creative work at a market‑level.

Required skills

What we offer

• Opportunity to shape the creative direction of a global iconic brand in a top market.
• Collaboration with diverse internal and external partners across the IBERIA network.
• Access to Coca‑Cola’s global creative resources and innovative agency ecosystem.