EMEA ICE Marketing Specialist

About the role

The EMEA ICE Marketing Manager translates the regional ICE strategy into coordinated, measurable campaigns and market activation across EMEA. The role manages the digital ecosystem, paid and owned campaigns, country alignment, campaign budget allocation and event oversight, while giving local teams the tools, content and direction they need to accelerate ICE adoption. The role is open to several countries (France, Germany, Italy, Spain) and may be posted under different requisition numbers.

Key responsibilities

• Develop and run the annual EMEA ICE campaign plan aligned with the EMEA strategy, portfolio priorities and country readiness.
• Manage ICE website content and landing pages, coordinating updates, user journeys, analytics and optimisation.
• Plan and run integrated advertising, email, search and digital campaigns, including audience strategy, media plans, creative and performance optimisation.
• Coordinate campaign calendars across EMEA and partner with country marketing and commercial teams on priorities, activation plans and success measures.
• Recommend and manage campaign budget allocation by market, channel and activity, monitoring spend, commitments, forecasts and ROI.
• Lead agency and vendor management for creative, media, digital, content and production within approved governance.
• Oversight of priority events and congresses, including objectives, presence, messaging, digital amplification, lead capture and follow-up.
• Develop sales-facing campaign toolkits and activation guides with the Sales Enablement Specialist.
• Monitor campaign and channel KPIs, report gaps and propose improvements to the EMEA ICE Marketing Lead and country stakeholders.
• Keep Global and regional partners aligned on brand, portfolio, launch, claims, data privacy and content approval.

Required profile

• Masters' degree in marketing, business, communications, life sciences or a related field.
• Approximately 5 or more years of progressive marketing experience, including digital campaigns and cross-country stakeholder management.
• Demonstrated experience managing websites, email campaigns, paid media and search advertising.
• Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple markets.
• Fluent English and ability to work in a matrixed, multicultural EMEA environment; travel within EMEA for key meetings and congresses.
• Preferred: MedTech, cardiovascular, electrophysiology, ultrasound or healthcare marketing experience; account-based marketing, marketing automation, CRM, SEO and web analytics; product launch support; additional European languages.

What we offer

• An annual bonus with a set target depending on pay grade and location, or sales commissions.
• Vacation days, parental leave of at least 12 weeks, bereavement, caregiver and volunteer leave, and well-being reimbursement.
• Service anniversary and recognition awards, and insurance plans for eligible employees and dependents.