Head of Creative Content (Branded Content)

About the role

Fever, a tech platform for culture and live entertainment, is hiring a Head of Branded Content in Madrid. The role leads the business generation area of Secret Media Network, connecting creative strategy, content distribution and commercial performance so that every activation drives measurable results. It covers the development of content strategies, partnerships and campaigns that increase event conversion and revenue.

Key responsibilities

• Lead commercially driven content strategies for branded content, sponsorships, events and integrated marketing, partnering with sales, creative, editorial and product teams.
• Shape the content organization into a commercially minded creative business, design collaborative workflows and coach regional teams.
• Develop scalable frameworks for branded content and integrated campaigns, bringing an agency mindset to campaign development.
• Use audience insights and performance data to improve campaign effectiveness and turn pilots into scalable programs.
• Cultivate relationships with brands, platforms, agencies and partners, and explore new content formats and monetization models.
• Ensure brand consistency across markets while sharing best practices and elevating creative output globally.

Required profile

• 7+ years of experience in branded content, creative strategy, digital media or related fields, with 3+ years in team leadership.
• Strong commercial and strategic mindset, with a proven ability to build and sell content solutions that drive revenue.
• Hands-on experience with partnerships with brands, agencies and media/platform partners.
• Outstanding communication and presentation skills, and the ability to rethink workflows to align creative output with commercial objectives.

Required skills

• English proficiency; additional languages are a plus.
• Expertise in digital platforms and social media ecosystems, and understanding of how content performs across the funnel.
• Data-driven approach, with knowledge of optimization technologies, AI-driven processes, workflow automation and performance outcomes.

What we offer

• Attractive compensation package and flexible remuneration with 100% tax exemption through Cobee.
• 40% discount on all Fever events and experiences, and a 40% discount on events in the host city.
• Private health and dental insurance, Wellhub membership, Spanish lessons and possible early salary payment via Payflow.
• Home-office friendly, hybrid work, and a young, international team in a central location with possible travel.