Paid Media Coordinator

About the role

3INA, a fast‑growing beauty brand, is looking for a Paid Media Coordinator to lead performance‑marketing initiatives across Spain and France. You will design, launch and optimise paid campaigns on major digital platforms, working closely with awareness, PR, CRM and TikTok Shop teams to maximise ROI and customer acquisition.

Key responsibilities

• Plan and execute paid media strategies on Meta (Facebook & Instagram), TikTok Ads, Google Ads and GMV Max (TikTok Shop).
• Manage campaign briefings for product launches and trade‑marketing promotions, ensuring consistency across all paid channels.
• Own and optimise paid media budgets for Spain and France, monitoring KPIs such as CTR, CPC, CPM and ROAS.
• Analyse performance data from platforms, Shopify and GA4, producing manual reports in Looker Studio.
• Configure, manage and troubleshoot GA4 tracking to guarantee data accuracy.
• Source and brief UGC creators, collaborating with PR on branded content.
• Work cross‑functionally with Awareness, CRM and TikTok Shop teams to align strategies and benchmark competitors.

Required profile

• Experience in managing paid media campaigns on Meta, TikTok and Google platforms.
• Strong analytical mindset with ability to interpret data and generate actionable insights.
• Comfortable handling budgets and optimizing performance metrics.
• Proactive collaborator who can work with multiple internal teams.

Required skills

• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Ads
• Looker Studio reporting
• GA4 tracking and analytics
• Shopify e‑commerce platform
• Data analysis and campaign optimisation
• Budget management and performance KPI monitoring