Partner Digital Business Development Sales Manager

About the role

The Partner Digital Business Development Sales Manager acts as the country digital commerce expert, driving HP's online business growth through strategic consulting, digital transformation and partner engagement. Working with Sales, Marketing, Category and EMEA/WW Digital teams, the role leads digital strategy, market gap analysis, Joint Business Planning (JBP), partner onboarding, performance marketing optimisation and customer experience initiatives, and advises on eCommerce best practices and the Amplify Online programme.

Key responsibilities

• Analyse country and market gaps, eCommerce trends and HP online performance, and take part in go-to-market strategy discussions
• Integrate the Amplify Online track in the country or market and support partner eligibility and selection
• Drive customer experience improvement projects with top accounts, such as new capabilities, features and A/B testing
• Run JBP with focus accounts and take part in joint digital budget planning with category and sales at BU/country level
• Act as SME for performance marketing investments, defining KPIs and supporting campaign implementation and optimisation
• Guide country teams on partner onboarding related to online customer experience and identify digital skills gaps in the sales force

Required profile

• Four-year or graduate degree in Sales, Marketing, Business Administration or a related field, or commensurate experience
• Typically minimum 10 years of experience, preferably in digital and performance marketing, omnichannel and sales
• High English fluency and native Spanish fluency

Required skills

• Digital marketing, performance marketing and analytics
• Go-to-market strategy, data analysis and KPIs
• Agile methodology and business development