Product Marketer

About the role

HappyScribe, a profitable boot‑strapped AI company based in Barcelona, is looking for a generalist Product Marketer to own product positioning and messaging. You will shape how the product is described across the website, landing pages and campaigns, and run AI‑driven growth experiments to discover and scale high‑impact channels.

Key responsibilities

• Define and refine product positioning, messaging and differentiators for the website, landing pages and marketing campaigns.
• Interview customers and incorporate their language into positioning and campaign assets.
• Design, launch and iterate on channel experiments (ABM, product‑led, niche segments) using AI‑enabled workflows.
• Identify high‑intent niche segments (e.g., European GDPR note‑taking, French journalism) and build targeted positioning umbrellas.
• Scale proven channels by transitioning to specialists when deeper expertise is required.

Required profile

• Strong sense of product positioning and ability to craft clear, compelling messaging.
• Hands‑on, AI‑native mindset: comfortable building and tearing down experiments quickly.
• Generalist attitude with willingness to work across any channel, even unfamiliar ones.
• Experience in SaaS or AI‑focused environments is a plus.

Required skills

• Product positioning and messaging
• AI‑driven experimentation
• ABM and product‑led growth tactics
• Customer interview and insight synthesis