Regional Associate Marketing Manager – Trading Cards

About the role

Mattel's Marketing Activation in EMEA turns global and regional priorities into locally relevant consumer and customer experiences, working with markets, commercial teams and cross-functional partners. This position supports commercial planning and execution for the Trading Cards portfolio, delivering against revenue and margin targets within strategic guardrails, in close partnership with Sales.

Key responsibilities

• Support development and execution of AOP and A&P plans by market, aligned to global and regional targets, and translate regional direction into market-level commercial plans
• Support product selection by market and channel, including coordination of exclusives, and manage relationships with external partners
• Support pricing and assortment decisions in line with global price architecture, analyse pricing and promotional performance and recommend optimisations
• Support execution of promotional plans and marketing plans with media and PR teams (toy and franchise), and localise and deliver regional campaigns and product launches
• Partner with Sales and Supply Chain on demand planning and forecast alignment, and engage with key cross-country retailers as required
• Monitor sell-through, inventory and market performance, analyse data and provide input to Global Brand Teams on brand strategy, product development and marketing plans

Required profile

• 5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy or a related area is preferred
• Previous experience managing a Trading Cards and/or Collectibles portfolio is highly advantageous
• Bachelor's degree in Business, Marketing or a related field, or equivalent professional experience
• Fluency in English is required; Spanish, French, German and/or Italian is an advantage

Required skills

• Strong analytical capabilities and a data-driven approach to decision-making
• Ability to work within defined strategic frameworks and strong cross-functional collaboration
• Proven ability to track performance and solve problems

What we offer

• Gross annual salary range of EUR 54,400 - EUR 64,600
• Bonus scheme: participation in the Mattel Incentive Plan (MIP) with a target of 10% of base salary
• 25 vacation days per year, hybrid working, meal allowance and gym discount
• Employee assistance program, health and life/disability insurance, and flexible benefits
• Family benefits including 24 weeks of fully paid leave for the first caregiver