Sales Director (VP Sales) – Barcelona

About the role

We are looking for a VP Sales to join our crew in Barcelona and own the strategy for our human‑led Sales, the part of our business where a Sales rep steps in between a tenant and an owner to close the deal. This inbound, transactional, high‑volume B2C business handles 40 k leads per year with an average basket of €7 K.

Key responsibilities

• Define and execute the human‑led Sales strategy from first contact to closing to meet revenue objectives (lead generation excluded).
• Lead, mentor, and grow a team of 4 Sales Managers, set clear objectives and foster a culture of accountability and continuous improvement.
• Collaborate with Talent Acquisition to ensure high‑quality recruitment for Sales Executives and seasonal staff.
• Drive sales expansion into new geographies (e.g., the United States) or segments such as luxury yachting.
• Introduce AI into the deal‑flow where it adds value.
• Manage the Sales P&L in line with the allocated budget.

Required profile

• 8 + years of experience in Sales, preferably in B2C, e‑commerce or consumer‑tech environments.
• 5 + years of experience managing teams and driving performance through coaching, prioritisation and clear goal‑setting.
• Proven experience managing managers.
• Hands‑on problem‑solver with a strong bias for action.
• Data‑obsessed and analytically rigorous, comfortable building and reading dashboards (Tableau or equivalent).
• Excellent stakeholder‑management skills, able to collaborate with Tech, Marketing and Business teams.
• Full professional proficiency in English.

Required skills

• Tableau (or equivalent data‑visualisation tool).

What we offer

• Massive scope and autonomy – you define strategy, hire the team and own results end‑to‑end.
• High and direct impact – 20 % of company revenue is driven by your team.
• Fast‑paced entrepreneurial environment where speed and initiative are valued.
• Hybrid work model: 1 remote day per week, onsite the rest.
• Lunch vouchers (Cobee) and weekly breakfast.
• Office located in central Barcelona, a short walk from the sea.
• Team‑building activities and a supportive culture.