Senior Manager, Creative (Brand & Multi‑Market)

About the role

The Senior Manager, Creative (Brand & Multi‑Market) for Iberia partners with the Creative Director to translate high‑impact brand ideas into localized, on‑brand executions across Spain and neighboring European markets. The role blends strategic vision with hands‑on implementation, ensuring creative work aligns with media, commerce and shopper marketing to drive measurable business results.

Key responsibilities

• Lead end‑to‑end adaptation, localization and execution of multi‑market creative platforms while maintaining global consistency.
• Act as the bridge between the Creative Director’s strategy and agency/internal teams, overseeing creative output across projects.
• Develop and adapt toolkits, guidelines and playbooks for high‑quality campaign deployment in Spain and share best practices regionally.
• Collaborate with local brand, commercial and external partners to inspire on‑brand executions across ATL, BTL, digital, experiential and in‑store touchpoints.
• Support the Creative Director in aligning creative work with business priorities and measurable commercial outcomes.
• Champion cultural insights and emerging creative trends relevant to the Spanish market and adjacent regions.
• Oversee creative quality control, feedback loops and development processes for major projects.
• Ensure creative concepts work effectively across owned, earned, paid, retail media and commerce channels.

Required profile

• 8+ years of experience in creative roles (agency or client‑side) with a track record of leading multi‑touchpoint campaigns.
• Fluent in Spanish and English.
• Strong project‑management and creative‑production expertise, including briefing, reviews and content adaptation.
• Proven ability to localize global creative platforms for the Spanish market while respecting global guidelines.
• Excellent collaborator comfortable working with multidisciplinary teams and diverse stakeholders.
• Strategic thinker with an operational mindset, capable of turning vision into detailed implementation plans.

Required skills