Senior Manager Sales Planning, Performance & Incentives

About the role

AUTO1 Group, Europe's leading digital automotive platform behind Autohero, wirkaufendeinauto.de and AUTO1.com, is looking for a Senior Manager Sales Planning, Performance & Incentives in Madrid. The Sales Planning & Performance team enables data-driven decisions across the Sales organization through strategic planning, target setting, forecasting, performance management, incentive design and scalable reporting. You will shape the financial and operational steering of the Sales organization and work closely with Sales, Finance, HR and Business Intelligence.

Key responsibilities

• Own and coordinate the Sales budget and headcount planning process, including capacity planning, hiring needs, productivity assumptions and workforce cost analysis.
• Manage regular forecasts, re-forecasts and scenario analyses, supporting business decisions and monthly run-rate projections.
• Own, develop, implement and continuously improve the Target and Achievement model, ensuring consistent, transparent and fair performance measurement.
• Drive data-based target setting for countries, Sales teams and individual roles.
• Evaluate the effectiveness of incentive models regarding target achievement, cost efficiency, fairness and desired sales behaviour.
• Identify performance gaps, budget deviations and efficiency opportunities and drive corrective actions.
• Work cross-functionally with Sales, Finance and HR/People.

Required profile

• Several years of professional experience in Sales Strategy & Operations, Commercial Finance, Sales Controlling, Management Consulting or a comparable analytical function.
• Proven experience in budget planning and forecasting.
• Experience designing and implementing Sales incentive schemes and target achievement models.
• Fluent English; German and other European languages are a plus.

Required skills

• Strong analytical skills and ability to work with complex datasets and business models.
• Advanced Excel or Google Sheets; experience with SQL.
• Strong stakeholder management and communication skills across seniority levels and functions.

What we offer

• Flexible working from home, up to 4 days a week.
• 22 vacation days plus an extra day off on your birthday.
• An attractive discount on a new car at Autohero, an exclusive employee offer.
• An employee platform with discounts and exclusive perks.