Senior Product Manager - Martech

About the role

Preply is looking for a senior product manager to own and scale its marketing technology platform. You will work closely with engineering, data and growth teams to build automated solutions that drive paid acquisition, SEO, and AI‑powered search at global scale.

Key responsibilities

• Own the SEM platform that creates, bids on, and optimises millions of keywords across languages.
• Build creative‑automation tools for display advertising, handling generation, testing and iteration of creatives.
• Develop channel‑management products for affiliates and display, automating bidding, onboarding and reporting.
• Design and launch new acquisition channels, including AI‑driven apps and emerging platforms.
• Lead the development of a page‑creation engine that turns keyword opportunities into high‑quality SEO pages.
• Manage the Preply homepage and bespoke landing‑page platform, aligning user intent with conversion experience.
• Integrate AI throughout the stack for keyword, ad‑copy and content generation, establishing safe guardrails for marketers.

Required profile

• 5+ years of hands‑on experience in performance‑marketing channel management or MarTech product management.
• Proven track record building and scaling ad‑tech, SEO or analytics platforms for consumer‑facing products.
• Deep knowledge of SEO trends, especially in an AI‑first environment.
• Experience with app‑marketing and paid‑acquisition ecosystems.
• Comfortable working directly with Google Ads, Meta Ads and related APIs.
• Systems‑thinking mindset with strong analytical and problem‑solving abilities.
• Demonstrated ability to lead cross‑functional teams and influence stakeholders.

Required skills

• Google Ads
• Meta Ads APIs
• SEO tooling
• Google Tag Manager (GTM)
• Segment
• Data pipelines and SQL querying
• AI‑powered content generation (e.g., OpenAI models)