Senior Research Analyst

About the role

We are looking for a Senior Research Analyst to turn data into strategic insights that drive campaigns and business performance for our global brand communication agency.

Key responsibilities

• Convert complex datasets into clear, actionable insights with strategic business impact.
• Track campaign metrics to identify success patterns and optimization opportunities.
• Build and evolve benchmark frameworks, measurement methodologies, and reporting standards.
• Apply trend‑hacking techniques to turn emerging market patterns into forward‑looking recommendations.
• Use Sprinklr and Brandwatch to gather consumer, cultural, and competitive intelligence.
• Design and execute research initiatives that support client growth, strategic planning, and new business.
• Create high‑impact reports and presentations that translate analytical data into compelling narratives.
• Partner with strategy, creative, and account teams to guide decisions and deliver regular brand performance analyses.

Required profile

• Proven experience leading multidisciplinary teams and complex campaigns for major brands.
• Deep familiarity with social media platform algorithms, digital marketing metrics, and influencer campaign KPIs.
• Strong analytical thinking with attention to detail and structured problem‑solving skills.
• Excellent communication skills, able to present insights clearly to non‑technical stakeholders.
• Hands‑on experience with social listening tools and end‑to‑end insight generation (setup → analysis → storytelling).
• Fluent in English and Spanish.

Required skills

• Sprinklr
• Brandwatch

What we offer

• Flexible schedule and hybrid work, with up to three weeks per year remote from any SAMY office.
• Birthday day off and company holidays on December 24th and 31st.
• Global mobility opportunities, mentorship, parenthood support, and performance‑driven compensation.
• Referral program and collaborative team environment.