Senior Social Media Strategist

About the role

SAMY, a global brand communication agency, is looking for a Senior Social Media Strategist to lead the strategic and tactical development of social media strategies, driving performance through platform best practices and data-driven decisions. The role reports to the Head of Strategy and Growth Managing Director and combines strategic planning with hands-on platform expertise to maximise reach, engagement and business impact.

Key responsibilities

• Define the social media strategy by platform, including content calendarisation, publishing and boosting recommendations, and continuously optimise social activity through A/B testing of formats, copy, timings, cadence and placements.
• Ensure proper channel setup and technical implementation, including tagging, UTM structures, permissions and integrations, in line with platform policies, accessibility and brand safety.
• Work with Community Management, Creative, Paid Media and Data teams and external agencies to activate recommendations, spot trends and keep channels aligned.
• Act as a senior client point of contact, presenting and defending strategic recommendations, and turn performance data into actionable recommendations.
• Deliver weekly and monthly performance reports, campaign optimisation packages, key findings reports and Social Intelligence Hub insights.

Required profile

• Significant experience in social media strategy, ideally in an agency or consultancy, with proven multi-platform strategy development and optimisation.
• Deep understanding of major social platforms' dynamics, formats, algorithms, advertising capabilities, brand safety, accessibility and policies.
• Strong client-facing and stakeholder management skills, with excellent analytical, problem-solving and communication skills.
• Ability to collaborate across Strategy, Creative, Community Management and Data in a fast-paced environment.

Required skills

• UTM structures, tagging, channel governance and social media technical setups.
• Social media metrics, analytics and measurement frameworks.
• A/B testing, content optimisation, boosting and tactical performance management.

What we offer

• Flexible schedule, hybrid work and the option to work up to 3 weeks a year from any SAMY office worldwide.
• Birthday day off and company holidays on December 24th and 31st.
• Global mobility opportunities, mentorship, parenthood support and a performance-driven compensation framework.