Senior Web & Product Analyst

About the role

Roadsurfer, Europe's largest campervan rental company, is hiring a Senior Web & Product Analyst for its Data & Analytics team. The role sits under the Team Lead Data & Analytics and works closely with Product Owners, Marketing and web developers. It owns the tracking setup across all markets and helps product and marketing decide what to build, test and invest in, with the aim of growing online conversion.

Key responsibilities

• Analyse customer paths through the website and booking funnel, test improvements and measure what works
• Own the tracking setup: GA4, Google Tag Manager, server-side tracking, Conversion APIs and advertising pixels (Google Ads, Meta, Criteo), including the tracking plan, event naming and GDPR-compliant consent handling
• Work with web developers to define, implement and test tracking before every release
• Check data quality, compare GA4, Amplitude and booking data, find the root cause of gaps and fix them
• Run A/B tests in Amplitude end to end, from hypothesis and sample size to analysis and results
• Define booking funnel and product KPIs, measure the impact of product changes and build Amplitude dashboards and cohorts
• Be the go-to person for Marketing and Product on tracking, attribution and testing

Required profile

• At least 5 years of hands-on experience in web, digital or product analytics, ideally in e-commerce, travel or online booking
• Fluent English
• Able to explain results clearly to non-technical colleagues and management

Required skills

• GA4 and Google Tag Manager, with tracking built from scratch
• Server-side tracking, Conversion APIs, Consent Mode v2 and pixel implementation, plus GDPR knowledge
• Amplitude (events, charts, cohorts) and A/B testing with the underlying statistics
• SQL, ideally with GA4 BigQuery export
• Nice to have: Metabase and dbt

What we offer

• Salary of 55,000 to 60,000 EUR gross per year, with salary bands
• Flex work policy mixing office and home days, and one month of work abroad in Europe per year
• In-house academy for personal and professional development
• Annual camper budget, job bike and discounts via the corporate benefits platform
• Bright office with table tennis, table football and office dogs