SEO Content Manager (American English)

About the role

As the SEO Content Manager for Schiller International University, you will align content and SEO initiatives with the university’s recruitment and growth objectives. You will drive organic visibility, improve website performance and enhance audience engagement across multiple digital channels.

Key responsibilities

• Own and maintain the content calendar and SEO roadmap for websites, landing pages, blogs and recruitment marketing assets.
• Identify, prioritize and manage SEO and content opportunities based on business goals, recruitment priorities and user intent.
• Conduct keyword research, search‑intent analysis and content audits using SEMrush, Ahrefs, Google Search Console and Google Analytics.
• Translate SEO recommendations and performance data into clear briefs, on‑page optimizations and actionable priorities.
• Collaborate with SEO, digital marketing, web development, design, product, communications and external agencies to ensure alignment and timely execution.
• Monitor rankings, traffic, engagement and conversion metrics, and continuously refine strategies based on data insights.
• Leverage AI tools to streamline research and content creation processes.

Required profile

• Strong analytical mindset with the ability to turn data into strategic recommendations.
• Excellent communication and coordination skills to work across multidisciplinary teams.
• Experience managing content calendars and SEO roadmaps in a fast‑paced environment.

Required skills

• SEMrush
• Ahrefs
• Google Search Console
• Google Analytics