Senior Data Analyst – Marketing Analytics

About the role

We are seeking a Senior Data Analyst to join Zynga’s Marketing Analytics team in Barcelona. In this role you will design and deliver high‑impact analytics solutions that drive marketing performance and support strategic decision‑making across our dynamic gaming portfolio.

Key responsibilities

• Partner with marketing and cross‑functional teams to identify growth opportunities and shape strategic initiatives.
• Lead deep analytical investigations, surface insights and translate them into actionable recommendations for senior stakeholders.
• Visualize and communicate findings clearly to enable data‑driven decisions.
• Apply statistical methodologies to evaluate performance and account for uncertainties in major initiatives.
• Prototype AI‑driven automation to streamline investigations and improve decision‑making.

Required profile

• Proven experience in predictive modeling, statistics, experimental design, optimization and data visualization.
• Strong understanding of marketing metrics and KPIs, including campaign optimization, Lifetime Value (LTV) modeling and incrementality analysis.
• Proficiency in SQL and Python for data extraction, analysis and pipeline development.

Required skills

• Python
• SQL
• Predictive modeling
• Statistical analysis
• Experimental design
• Optimization techniques
• Data visualization
• Marketing metrics
• LTV modeling
• Incrementality analysis