Senior Marketplace Acquisition Specialist

About the role

Preply is expanding beyond language learning into new tutor categories and is building out the Supply Growth team’s acquisition capabilities. We are looking for a Senior Marketplace Acquisition Specialist to lead the full tutor acquisition pillar end‑to‑end, reporting to the Supply Growth Lead and working cross‑functionally across the organization.

Key responsibilities

• Monitor SEM and paid social (Meta, TikTok, etc.) campaign performance for tutor acquisition, partnering with Marketing to iterate and troubleshoot.
• Partner with SEO and CRM teams to grow organic acquisition and improve lead‑to‑tutor conversion.
• Own job board strategy and execution across LinkedIn and other boards, handling sourcing, postings, relationships and performance tracking.
• Identify, test and launch new acquisition channels and partnerships (e.g., referrals, affiliate) from scratch.
• Define and evolve the acquisition KPI/reporting framework (ATAC, Conversion Rate, ROI) and use data to guide budget and channel‑mix decisions.
• Collaborate with Expansion, Marketing, CRM, Data, Product, Sales, Legal and create playbooks for scaling.

Required profile

• 5+ years of experience in growth/performance marketing or demand generation with hands‑on budget ownership.
• Fluency with a CRM and funnel metrics (conversion rate, CAC, LTV/CAC) to build a KPI framework.
• Proven experience building and scaling a channel or process from scratch, comfortable owning ambiguity end‑to‑end.
• Comfortable operating both as a partner to central Marketing teams and independently owning channels without a playbook.
• Growth mindset with strong interpersonal and influencing skills in a fast‑paced, high‑growth environment.

Required skills

• SEM
• Paid Social (Meta, TikTok)
• SEO
• CRM
• Excel/Sheets
• SQL
• Business Intelligence tools

What we offer

• Open, collaborative, dynamic and diverse culture.
• Generous monthly allowance for lessons on Preply.com, learning & development budget and self‑development time off.
• Competitive financial package with equity, leave allowance and health insurance.
• Attractive relocation package for Barcelona hub.
• Free mental health support platforms and Gympass‑partnered wellness and gym centers throughout Spain.
• Opportunity to unlock the potential of learners and tutors across 175+ countries.