Brand & PR Manager

About the role

The Hoxton in Poblenou, Barcelona, is looking for an experienced Brand & PR Manager to report to the General Manager. You will lead brand communications and partnership strategy with a strong focus on F&B, drive the opening strategy for a new restaurant concept in 2027, build relationships with the Hox Friends community and act as guardian of brand values and curator of guest experience and programming.

Key responsibilities

• Make sure the hotel, restaurants, bars and event spaces are embraced by locals, nationals and internationals
• Concept and drive the strategy for the new restaurant, including its launch and a must-visit approach for guests and locals
• Generate content and manage local restaurant social media channels, with input from the central comms team and support from a brand coordinator and possibly an agency
• Help deliver room and restaurant commercial targets through offers and packages with F&B operations, sales and revenue teams
• Create a vibrant lobby culture and a creative programming strategy for the La Cava space with local or global partnerships
• Own the guest journey across Hotel, F&B and The Apartment, keeping every touchpoint on brand
• Own and manage local PR, working with the European PR team to keep the hotel and venues top of mind for media and influencers, and to promote other Hoxton properties in the Spanish market
• Build a community of loyal guests and fans (Hox Friends, influencers, local professionals and opinion leaders)
• Develop local partnerships and activations, and write and publish local content for The Localist on the website
• Manage the local annual marketing and graphic design budgets, and create design briefs for collateral and campaigns sent to the central Ennismore design team

Required profile

• Fluent in Spanish and English; additional languages highly valued
• Proactive, creative, able to work independently but also sociable and collaborative
• Strong passion for F&B marketing and experience building F&B concepts and lifestyle brands in the Spanish market
• PR experience and a network of media contacts
• Track record of delivering business results in the Spanish market
• Excellent communicator who can copywrite, manage social media and email databases
• Willingness to follow detailed briefings with central Ennismore teams

What we offer

• Competitive salary and eligibility for a discretionary bonus scheme
• Free night at The Hoxton and a meal for two on joining
• Food provided when on shift and discounts across the Ennismore family
• Progression opportunities within a global brand family
• Volunteer time off, team get-togethers and an annual diversity and inclusion calendar