End Customer Marketing Specialist - Iberia

About the role

Axis, a Swedish IT company with around 5,000 employees in more than 50 countries, is looking for an End Customer Marketing Specialist based in its Madrid office. The person joins the Demand Generation team in Southern Europe and works on marketing strategy in Iberia to support sales growth, accelerate demand generation and build brand preference among targeted end customer accounts. Occasional travel within the region and across EMEA is required.

Key responsibilities

• Set the strategic territory plan with a 360-degree view of market opportunities, local dynamics in Iberia and the wider Southern Europe/EMEA strategy.
• Plan, execute and optimise multi-channel campaigns with clear targets and KPIs, covering digital advertising, content marketing, ABM, webinars, trade shows, customer events and the Axis Experience Center.
• Identify target audiences and build automated nurture tracks in Salesforce and Pardot, and follow up leads to maximise conversion, pipeline and ROI.
• Measure, analyse and report campaign performance, and share recommendations with regional leadership.
• Manage the local marketing budget, vendor contracts and invoicing in line with corporate financial governance.
• Run the local communications plan (press releases, case studies, newsroom articles) and maintain the local website pages on axis.com.
• Proofread, validate and localise translated marketing materials.

Required profile

• Degree in Marketing, Communications, Business Administration or a related field.
• 5+ years of experience in a similar B2B marketing role and 2+ years in integrated marketing.
• Business-oriented, data-driven and analytical, with strong written and verbal communication.
• Fluent Spanish and English; Portuguese is a strong advantage.
• Comfortable working independently and collaborating across internal teams and external partners.

Required skills

• Salesforce and Pardot (Marketing Cloud Account Engagement)
• Integrated marketing and campaign management

What we offer

• Internal team and networking events across Spain, Southern Europe and EMEA
• Meal vouchers and health insurance for employees and their families
• Pension plan and 100 days of gender-neutral paid parental leave
• Gym and wellness allowance
• Training and professional development

The position is permanent. Candidates apply by submitting a CV and cover letter in English.