Market Insights Lead
astrazeneca · Barcelona
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About the role
Alexion is looking for a Market Insights Lead in Barcelona to lead global market research and insight generation for IgAN, turning customer, patient, market and competitor evidence into clear recommendations for strategy, launch planning and execution. The role connects insights across Commercial, Medical, R&D, Analytics and Forecasting and works closely with Global, US and other country teams. About 50% of the work involves US market research projects, and in-person office attendance is expected for at least 3 days per week.
Key responsibilities
- Partner with cross-functional teams, especially marketing, to shape and prioritise the IgAN insight plan around the most important business questions.
- Design and lead qualitative and quantitative primary research, from methodology and vendor selection through synthesis and recommendation, using artificial intelligence to optimise cost, timelines and insights.
- Triangulate primary research with secondary data, market performance, competitive intelligence and disease-area evidence.
- Turn findings into a simple story: what was learned, why it matters and what the team should do next.
- Bring the voice of patients, healthcare professionals and other stakeholders into global brand and launch decisions.
- Manage agencies, budgets and timelines while keeping research compliant with company policies.
Required profile
- Strong experience in healthcare market research, insights, strategy or analytics, in pharma, biotech, consulting or an insights agency.
- Bachelor's degree in life sciences, business, marketing or a related discipline, or equivalent relevant experience.
- Fluent written and spoken English; international travel as business needs require.
- Expected 5+ years of experience in primary and secondary market research and analytics in healthcare, research/consulting or pharma/biotech; US market experience preferred.
- Preferred: experience in nephrology, rare disease, global launches or multiple geographies; advanced degree preferred.
Required skills
- Practical command of primary research and the ability to combine qualitative and quantitative evidence.
- Excellent storytelling and communication skills with senior and cross-functional audiences.
- Hands-on, adaptable working style in a fast-moving global matrix.
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Publicado hace 2 horas
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astrazeneca
Barcelona
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