President of B2B – EMEA & APAC

About the role

VTEX is looking for its President of B2B for EMEA and APAC, based in Barcelona (the company's main EMEA office). Reporting directly to the Chief Revenue Officer, you will lead the strategy, growth, profitability and market penetration of VTEX's B2B business across Europe, the Middle East, Africa and Asia-Pacific, unifying Sales and Marketing under one Go-To-Market machine. The role is in-office, with frequent travel across EMEA, APAC and other global locations such as Sao Paulo, Medellin and New York.

Key responsibilities

• Own ACV growth and the value capture strategy, turning demand generation into pipeline, new logos and enterprise expansion.
• Unify Enterprise Sales and B2B Marketing, giving one direction and removing silos.
• Lead and develop leaders across Sales, B2B Marketing, Business Development and Customer Success in markets with different languages and cultures.
• Own the P&L of the regional B2B unit, optimising marketing spend (CAC), net revenue retention (NRR) and profitability.
• Prioritise markets and act as Executive Sponsor in complex negotiations, securing multi-year, high-ACV contracts with CEOs and enterprise buyers.
• Build relationships with Global and regional Systems Integrators and agencies to create joint marketing plans and drive indirect pipeline.
• Share campaign and sales insights with global Product, and position VTEX as a benchmark for B2B digital transformation and AI-driven commerce in the region.

Required profile

• Digital commerce leadership background, ideally with a manufacturing or CPG origin and experience leading the digital experience function.
• Proven experience managing traditional trade, key accounts, distributors and large specialised retailers, and understanding channel conflict, pricing tiers and assortment.
• 5+ years leading full B2B sales cycles and directing B2B marketing strategies and teams, ideally in SaaS, supply chain, ERP or digital commerce.
• Track record of ACV growth, high-impact marketing budgets and complex P&L structures.
• Experience leading teams and customers across several countries in EMEA and/or APAC.
• Fluent English; German and knowledge of the German market highly preferred.

Required skills

• Contract and list pricing, customer-specific pricing, volume and rebate structures, credit terms and trade spend and margin management.
• Demand planning and S&OP, and how digital order capture feeds forecasting, allocation and fulfilment.
• Self-service portals, assisted sales through field agents and punchout (cXML/OCI) integrations.
• Nice to have: additional regional languages, experience with ERP and procurement ecosystems (SAP, Oracle, Coupa, Ariba), and a network of C-level relationships in manufacturing, CPG and wholesale.

What we offer

• Company-paid health, dental and life insurance.
• Company-paid travel assistance coverage.
• Company-funded meal vouchers.
• Tax-efficient childcare scheme through a flexible compensation plan (employee-funded).