Senior Data Consultant

About the role

UDG Ludwigsburg GmbH, part of the MSQ group, is looking for a Senior Data Consultant based in Barcelona. You will advise clients on data strategy, from analysing existing data sources and systems to building dashboards and KPI frameworks, combining strategic thinking with a hands-on approach and using modern analytics and AI technologies.

Key responsibilities

• Advise clients on their data strategy, from analysis of existing data sources and systems to implementing concrete measures
• Define KPIs and objectives and build reporting and KPI frameworks for clients and internal management
• Select and implement tools such as Google Analytics 4, Matomo, Adobe Analytics, customer data platforms and BI platforms
• Design and maintain tracking setups (tag management, event and conversion tracking) and ensure reliable data flows between CMS, CRM and analytics tools
• Design dashboards and data visualisations for management and pitch presentations
• Contribute to CMS/DXP selection processes and evaluate data flows and TCO from a data perspective

Required profile

• Several years of experience in data or analytics consulting, ideally in a marketing or digital context, at senior level
• Comfortable working independently and able to give strategic advice while handling operational tasks
• Eager to integrate AI-powered tools into your work

Required skills

• Daily use of Google Analytics 4, Matomo or Adobe Analytics
• Familiarity with CDPs and CMS/DXP systems (e.g. Storyblok, Contentful, Payload) and their interaction with CRM and analytics
• Ability to communicate what clients really need beyond the reports

What we offer

• Hybrid work (3-4 days home office per week possible) or office-based work
• Bike leasing, fitness and self-care offerings through EGYM Wellpass, company retirement plan, training budget, unlimited drinks and coffee
• International agency group with offices in the UK, the U.S. and Asia