Senior Ecommerce & Performance Marketing Product Owner
Quadient · Madrid
Descripcion del puesto
About the role
Quadient is looking for a Product Owner to lead the Ecommerce roadmap and MarTech capabilities for performance marketing. The role works closely with the Ecommerce business team and technology teams to deliver data-driven solutions that improve customer experience and optimize paid media performance. It is a full-time position based in Madrid.
Key responsibilities
- Define and own the Ecommerce product roadmap, aligned with business objectives and customer needs.
- Collaborate with the Ecommerce team to prioritize features for the mail and supplies eShop.
- Drive conversion through conversion optimisation, analytics, personalisation, multi-variant testing and offer/promotions management.
- Implement CDP capabilities to build a unified customer profile and resolve identities by linking cookies, first-party data and other identifiers into audience segments.
- Onboard audience segments into paid media platforms for targeting, retargeting, frequency capping and suppression to lower CPA.
- Integrate the CDP with Demand-Side Platforms (DSP) and apply attribution models to measure ROI on paid media spend.
- Ensure compliance with privacy regulations and data governance across marketing technologies.
- Act as the main liaison between marketing, Ecommerce and technology teams, and guide best practices for segmentation, targeting and campaign automation.
- Monitor and report on key performance metrics.
Required profile
- Proven experience as a Product Owner or similar role in Ecommerce and MarTech.
- Strong understanding of Ecommerce, CDP platforms, DSPs and performance marketing technologies.
- Experience in the finance automation and mailing products sector is not mandatory.
- Expertise in audience segmentation, identity resolution and data-driven marketing.
- Excellent stakeholder management and communication skills, able to work in a fast-paced, cross-functional environment.
Required skills
- Ecommerce platforms such as Intershop.
- CDP, JavaScript, Google Tag Manager, Google Analytics and Google Ads or other DSPs.
- Social media tools such as LinkedIn and Meta.
- Identity graph and identity resolution (stitching cookies, emails and CRM IDs into a universal Quadient ID).
- Paid media optimisation: retargeting, frequency capping, suppression, attribution modelling and ROI analysis.
What we offer
- Hybrid work model combining office and remote work.
- Global online learning opportunities.
- Employee assistance programme for mental health support.
- Referral scheme and total rewards covering wellness and work-life balance.
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Publicado hace 21 horas
Expira en 1 mes
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Quadient
Madrid