Senior Marketing Manager, Iberia (Spain)

About the role

Deckers Brands is hiring a Senior Marketing Manager for HOKA's Iberia market, based in Madrid. You will lead the development and execution of HOKA's brand strategy, seasonal marketing plans, go-to-market priorities and investment focus across Iberia, with a primary focus on Spain. You will turn Global and EMEA direction into culturally relevant campaigns and consumer experiences that grow brand awareness and support sustainable market share growth in running, outdoor and lifestyle categories.

Key responsibilities

• Develop and deliver locally relevant, integrated marketing plans that grow brand awareness, distinction and brand love.
• Lead 360-degree amplification across key sports, cultural and consumer moments, with a focus on Madrid and Barcelona, aligned with Global and EMEA priorities.
• Drive trade marketing, community and DTC programmes with standout retail activations, product trial and a stronger consumer experience across channels.
• Manage strategic partnerships, agencies, retail accounts and the local marketing budget, using market insight and performance reporting to guide investment.
• Lead, coach and develop the local marketing team, with clear priorities and cross-functional alignment with local commercial teams and EMEA marketing functions.

Required profile

• Marketing experience in consumer lifestyle, sport, fashion or a related sector, including country-specific strategies and integrated 360-degree campaigns.
• Experience leading and developing teams, with stakeholder management, negotiation, budget management and organizational skills.
• Bachelor's or Master's degree in brand marketing or a related field, or equivalent experience.
• Native Spanish and fluent English required; Portuguese is an advantage.
• Office-based in Madrid with periodic travel.

Required skills

• Strong knowledge of the Spanish consumer and cultural landscape; knowledge of the running category and culture is highly preferred.
• Ability to manage budgets, negotiate with partners and agencies, and report performance.

What we offer

• Competitive pay and bonuses, plus generous holidays and bank holidays.
• Discounts, perks and volunteering opportunities.
• Growth and development support, including a Global Mentorship Programme.
• Hybrid and flexible working environment.