Senior Product Growth Manager, Adoption

About the role

Amenitiz is looking for a Senior Product Growth Manager, Adoption, reporting directly to the Chief Product Officer and sitting inside the Product organization. The role owns product adoption: making sure every release gets adopted, every feature becomes a habit and every launch has measurable customer impact. It is not a demand generation, lead acquisition or launch comms role.

Key responsibilities

• Define adoption before each Tier 1 launch: work with Product and Engineering to set the activation event, tracking plan and readiness criteria.
• Detect where adoption breaks down by analysing the funnel in Amplitude or SQL, then fix the real blocker rather than relying on more communications.
• Own adoption outcomes for Tier 1 launches: set targets with Product leadership, shape positioning, first-touch experience and activation flows.
• Build fixes for friction: reworked onboarding flows, in-app guides, automated nudges or better internal tools.
• Automate everything below Tier 1, using n8n, Claude and scheduled agent workflows to turn shipped features into customer-facing comms.
• Explain complex features simply to hoteliers and give Sales, Care, Onboarding, Account Management and Marketing short Launch Briefs.

Required profile

• 5+ years in product marketing, growth or product roles focused on adoption and activation in B2B SaaS; senior individual contributor, not a people manager.
• Track record of diagnosing low adoption through data and fixing it through product or workflow changes.
• Comfortable owning metrics such as activation, feature adoption or retention.
• Builder's mindset: uses automation and AI tools to get more done with fewer people.
• Fluent English; Spanish, French, Italian or Portuguese is a strong plus.
• Hospitality tech or vertical SaaS experience is a plus.

Required skills

• SQL and product analytics tools such as Amplitude, Mixpanel or Looker
• Automation tools such as n8n, Zapier or Claude

What we offer

• Competitive salary and stock options with progressive vesting
• Health insurance and 25 days of holiday from day one, rising to 28 after the first year and 30 after two
• €10 lunch allowance through the virtual canteen Kombo when working from the office
• Flexible benefits for meals, childcare, transport and training, on-demand salary access, books and a shared team library