Social Media Manager/Specialist

About the role

We are looking for a Social Media Manager/Specialist to build and lead our digital presence in Spain. You will shape the brand’s voice across Instagram, TikTok, YouTube, LinkedIn, X and emerging platforms, driving awareness, engagement and community growth.

Key responsibilities

• Develop and execute localized social media strategies for the Spain market.
• Create culturally relevant, trend‑driven content tailored to Spanish audiences.
• Collaborate with HQ and local teams to adapt global campaigns, product stories and launch moments.
• Partner with creators, influencers, automotive media and lifestyle communities to amplify visibility.
• Lead social storytelling for vehicle launches, test‑drive events, experiential activations and auto shows.
• Identify and produce viral, conversation‑driving, technology‑focused content.
• Monitor market trends, competitor activity and social sentiment to optimise strategy in real time.
• Analyse performance metrics such as engagement, watch time, organic reach, follower growth and conversion efficiency.
• Help establish the brand tone of voice and digital identity in Spain.

Required profile

• 3+ years of experience in social media, digital marketing or content strategy.
• Background in automotive, EV, technology, startup, lifestyle or premium consumer brands is highly preferred.
• Deep understanding of Spanish digital culture, social trends and creator ecosystems.
• Strong storytelling and copywriting skills in Spanish; professional English communication.
• Hands‑on mindset, able to thrive in fast‑moving and ambiguous environments.
• Passion for EVs, smart technology, innovation and future mobility.

Required skills