Business Unit Director – Public Sector, Education & Non-Profit

About the role

Omega CRM, a Merkle & Dentsu company, is a consultancy specialising in digital transformation and Customer Experience solutions. As Business Unit Director for Public Sector, Education & Non-Profit, you will lead the full P&L of the Business Unit, balancing a strategic business vision, a sales-driven approach and delivery excellence. You will lead high-performing teams, drive growth, manage strategic vendor alliances (e.g. Salesforce) and expand key accounts across government agencies, universities and non-profits.

Key responsibilities

• Develop and run sales strategies for Public Sector, Education and Non-Profit, and collaborate with managers to hit sales targets
• Follow up opportunities in the Partner Portal, negotiate and close complex agreements, and drive upselling and cross-selling
• Take part in steering committees, prepare sales forecasts and conduct market research for new clients
• Manage relationships with software vendors and represent Omega CRM at industry events
• Lead full P&L management, including budget control, margin targets and performance metrics
• Own the customer lifecycle, from commercial capture and technical presales (tenders, RFPs, solution design) to delivery and client success
• Lead, mentor and develop cross-functional teams, and partner with Marketing and Product Development

Required profile

• More than 5 years in executive leadership, sales management or business unit management, more than 10 years in consulting or technology
• Deep knowledge of public procurement, RFPs/tenders and digital transformation in Public Sector, Education and Non-Profit
• Proven P&L ownership, budget control and margin optimisation
• Solid background in business and/or information systems consulting and key enterprise accounts
• Bachelor's degree in Business Administration, Marketing, Computer Engineering or a related field
• Full professional English (C1 minimum)

Required skills

• Digital transformation ecosystems and Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud)
• AI integration strategies
• Desirable: other Salesforce Clouds, leading international digital transformation projects, and managing strategic vendor alliances and partner portals

What we offer

• Permanent contract, flexible schedule and home office option
• Certification plan, health insurance and flexible retribution (public transport ticket, restaurant voucher)
• Professional development and career growth