Business Unit Director – Public Sector, Education & Non-Profit

About the role

Omega CRM, a Merkle & Dentsu company, is a consultancy specializing in digital transformation and Customer Experience solutions. As Business Unit Director for Public Sector, Education & Non-Profit, you will lead the full P&L of the assigned Business Unit, balancing a strategic business vision, a sales-driven approach and delivery excellence. You will lead high-performing teams, drive growth, manage strategic vendor alliances (e.g. Salesforce) and expand key accounts across government agencies, universities and non-profits.

Key responsibilities

• Develop and implement sales strategies for the Public Sector, Education and Non-Profit markets, and collaborate with managers to meet sales targets.
• Follow up on opportunities reported in the Partner Portal, negotiate and close complex agreements, and drive upselling and cross-selling.
• Take part in steering committees, prepare monthly, quarterly and annual sales forecasts, and conduct market research for new clients.
• Manage relationships with software vendors, attend industry events, and partner with Marketing and Product Development to keep the brand consistent.
• Lead full P&L management, including budget control, margin targets and performance metrics.
• Own the customer lifecycle, from commercial capture and technical presales (tenders, RFPs, solution design, C-level presentations) to delivery and client success.
• Lead, mentor and develop cross-functional teams, overseeing career paths and resource allocation.

Required profile

• More than 5 years in executive leadership, sales management or business unit management, with more than 10 years in consulting or technology.
• Deep knowledge of public procurement, RFPs/tenders and digital transformation in the target sectors.
• Proven P&L ownership, budget control and margin optimization.
• Solid background in business and/or information systems consulting and key enterprise accounts.
• Bachelor's degree in Business Administration, Marketing, Computer Engineering or a related field.
• Full professional English (C1 minimum).

Required skills

• Strong technical background in digital transformation ecosystems and Salesforce platforms (Sales, Service, Marketing Cloud, Education Cloud, Nonprofit Cloud).
• Desirable: experience with other Salesforce Clouds, leading international digital transformation projects, and managing strategic vendor alliances and partner portals.

What we offer

• Permanent contract, flexible schedule and home office option.
• Certification plan, health insurance and flexible retribution (public transport ticket, restaurant voucher).
• Professional development and career growth.