Global Brand Strategy & Activation Lead

About the role

Openbank is building a Global Marketing Strategy & Planning team to define, activate and scale its brand across markets. As the Global Brand Strategy & Activation Lead you will create a differentiated brand platform and translate the promise into clear creative direction, launch toolkits and activation principles for consistent market execution.

Key responsibilities

• Develop and evolve Openbank’s brand positioning, narrative, messaging architecture and creative territories.
• Build brand and creative toolkits for priority market launches and relaunches.
• Write high‑quality strategic and creative briefs and guide agency and in‑house teams.
• Review creative work, recommend improvements and ensure distinctiveness and relevance.
• Translate the global brand platform into practical guidance for locally relevant market activation.
• Connect the brand promise across paid, owned and earned channels, digital journeys, CRM, partnerships, product and customer experience touchpoints.
• Define principles for sponsorships and brand partnerships based on strategic fit and measurable value.
• Partner with market and measurement teams to define brand KPIs and creative‑effectiveness requirements.

Required profile

• Significant experience in brand strategy, integrated marketing, creative strategy or brand activation.
• Proven track record developing or evolving a brand platform and translating it into campaigns and market activation.
• Strong brand and creative judgement with excellent briefing, writing and storytelling skills.
• Experience working across complex or multi‑market organisations and influencing senior stakeholders and agencies.
• Hands‑on approach with ability to move quickly from strategy to high‑quality assets.

Required skills