Global SCF Cross‑Sell Marketing Lead

About the role

Openbank is building a Global Marketing Strategy & Planning team and is looking for a senior, hands‑on Global SCF Cross‑Sell Marketing Lead. You will own the marketing workstream that connects Santander Consumer Finance’s European ecosystem, B2B partner relationships and Openbank, turning high‑value cross‑sell opportunities into scalable, repeatable models.

Key responsibilities

• Map SCF and Openbank customer pools, partner ecosystems, journeys, marketing activity and commercial opportunities across priority European markets.
• Identify and prioritize the most attractive cross‑sell and B2B‑to‑consumer opportunities based on customer value, commercial potential, feasibility and speed to impact.
• Design propositions, audience strategies, journeys and activation models that link SCF customers and partner ecosystems with relevant Openbank products.
• Build and manage a roadmap of pilots, defining hypotheses, success metrics and scale criteria.
• Develop business cases covering revenue potential, acquisition efficiency, customer value and implementation considerations.
• Create reusable playbooks, activation models and templates for adoption across markets.
• Track performance, synthesize learnings and recommend which models to scale, adapt or discontinue.
• Collaborate closely with Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk teams across markets.

Required profile

• Significant experience in marketing, growth, partnerships, commercial strategy, lifecycle or cross‑sell roles.
• Proven track record designing B2B2C, ecosystem, partnership or cross‑sell initiatives across multiple markets or business units.
• Strong commercial and analytical judgement with the ability to translate opportunities into clear business cases and testable pilots.

Required skills

• Excellent analytical skills to assess commercial potential and build business cases.
• Ability to design and execute activation models and pilot programmes.
• Strong stakeholder management across Marketing, Product, Sales, Data, Technology, Legal, Compliance and Risk.