Marketing Communications Specialist

About the role

ABB is looking for a Marketing Communications Specialist for its Energy Industries and Measurement and Analytics divisions in Spain, within the ABB Automation Business Area. The role reports to the Hub Marketing & Communications Manager for Energy Industries Central & Southern Europe and focuses on B2B marketing communications that support business growth and strengthen ABB's market presence. The work model is hybrid.

Key responsibilities

• Design and execute integrated marketing communication plans that strengthen brand visibility and deliver measurable results.
• Drive lead generation through advertising, digital and social media campaigns, using web channels as the centre of the customer journey.
• Build relationships with trade media, customers and industry associations and create content across multiple channels.
• Plan and run events and exhibitions, from brand experience and campaign promotion to lead generation and follow-up.
• Create communication concepts aligned with ABB's global brand guidelines and work with internal and external partners.
• Produce and localise marketing assets such as sales tools, digital content and promotional materials.
• Support internal communication initiatives and employee engagement.
• Share best practices with the global communication community.

Required profile

• Degree in marketing and communications, digital marketing or similar.
• At least 5 years of experience in B2B marketing communications; experience in the automation industry is an advantage.
• Proven expertise in event management and media relations.
• Strong analytical skills, tracking communication metrics, performance and KPIs.
• Excellent collaboration and communication skills, able to work in a matrix and remote environment.
• Native-level Spanish (written and spoken) and fluent English (written and spoken).
• Valid visa and/or work permit to work in Spain and a Spanish driving licence.

Required skills

• Solid understanding of digital marketing communications, CRM systems and marketing automation tools.
• Experience with Salesforce (SFDC) and Pardot is a plus.
• Knowledge of Adobe Photoshop and/or InDesign is an advantage.

What we offer

• Lunch allowance or canteen access depending on location.
• Flexible home office options.
• Company mobile phone.
• Employee benefits platform with discounts.
• Employee share acquisition plan.
• Learning and training opportunities and internal career development.
• Flexible work practices and a wellbeing program.