Marketing Platforms & Digital Innovation Manager

About the role

The Marketing Platforms & Digital Innovation Manager will translate Novartis' international digital strategy into localized, fit‑for‑purpose marketing technology solutions. Based in Barcelona or Madrid, the role ensures reliable, compliant, and high‑impact use of core marketing and customer‑facing platforms across Commercial, Value & Access, and Medical Affairs.

Key responsibilities

• Execute and localise the country marketing platforms roadmap, aligning with international digital, data, and platform strategies.
• Own day‑to‑day operational readiness, stability and performance of core platforms in partnership with DDIT and external vendors.
• Coordinate platform configuration, enhancements and integrations to support Commercial, Value & Access and Medical Affairs priorities.
• Enable compliant CRM configuration, content enablement and data capture for Medical Affairs and Value & Access.
• Identify and prioritise digital innovation opportunities that improve reach, relevance, efficiency and user experience.
• Translate business needs into clear platform and innovation requirements for DAP and MarTech roadmaps.
• Design and execute change‑management and adoption plans for new platforms, upgrades and feature releases.
• Monitor adoption, utilisation and performance metrics, providing insights for continuous improvement.

Required profile

• University degree in business, life sciences, analytics, computer science, engineering or related field; Master’s preferred.
• Fluent in English and Spanish.
• 5+ years experience in marketing technology, data, digital platforms or business analysis within complex organisations.
• Strong stakeholder‑management skills across Commercial, V&A, Medical, IT and external vendors.
• Strategic, digitally‑savvy problem‑solver with proven change‑management experience.

Required skills

• Core MarTech and CRM platforms.
• Marketing automation tools.
• Content enablement tools.
• Digital ecosystem integration.
• Data governance and data privacy.
• Healthcare regulatory compliance.

What we offer

• Opportunity to shape digital innovation in a global pharma leader.
• Collaborative, cross‑functional environment.
• Competitive benefits package.