Product Lead Core Lab

About the role

Roche is looking for a Product Lead for its Core Lab business in Sant Cugat del Vallès. The role guides the product's success by steering a cross-functional team that improves the offering, combining strategy, technical and scientific knowledge, leadership and market understanding. It covers product strategy, market awareness, promotion and communication, and product mastery.

Key responsibilities

• Develop and articulate a product vision aligned with the company's strategy and goals.
• Define a marketing plan proposal with objectives, strategies, initiatives and tactics for the sales teams, aligned with the Integrated Company Plan.
• Prepare launch and business plans for the related products and solutions.
• Stay up to date with developments, publications and Communities of Practice, and develop promotional campaigns in coordination with Global, including budget control.
• Build deep knowledge of the product's features, clinical applications and competitive advantages, and capture customer and market feedback to propose improvements to global teams.
• Be ultimately accountable for end-to-end product readiness in internal systems (stock management, product substitutions, catalog management, tender documentation and pricing).
• Support the Clinician Selling network with updates, materials, sales arguments, scientific sessions and interactions with Key Opinion Leaders.

Required profile

• Bachelor's degree in Life Sciences; Master's degree or MBA highly recommended.
• Minimum of 2 years of relevant experience in marketing, sales or commercial strategy within the healthcare field or IVD market.
• Proven experience in the clinical laboratory (core lab) market, especially high medical value biomarkers, is highly valuable.
• Experience with analytical and medical protocols and clinical guidelines, and fluency in Spanish with excellent written and spoken English.

Required skills

• In-depth knowledge of the engineering or science behind the portfolio, and of product functionalities, clinical indications and market positioning.
• Marketing capability to design and execute product-centred strategies, and good communication and educational skills for training sales forces and engaging KOLs.
• Analytical skills to assess marketing results, define metrics and KPIs, and strong strategic planning and prioritisation abilities.