Product Lead - Near Patient Care (NPC)

About the role

Roche is looking for a Product Lead for Near Patient Care (NPC) in Sant Cugat del Vallès. The role guides the success of a product or solution and leads the cross-functional team that improves it, combining strategy, technical and scientific knowledge, leadership and market understanding. It covers product strategy, market awareness, promotion and communication, and commercial and tender support.

Key responsibilities

• Develop and articulate a product vision aligned with the company's strategy and goals.
• Define a marketing plan proposal with objectives, strategies, initiatives and tactics for sales teams, aligned with the Integrated Company Plan.
• Prepare launch and business plans for the related products and solutions.
• Follow NPC market trends through market analysis, understand customer journeys and identify growth opportunities.
• Stay up to date with publications, Communities of Practice and other communications in the CA and E-L scopes, and develop promotional campaigns in coordination with Global, while controlling budgets.
• Master the product: its features, clinical applications and competitive advantages, and feed customer and market feedback back to global teams.
• Support technical-commercial matters: product training, detailed product explanations for strategic customers, tender assistance, competitive assessments and unique queries.

Required profile

• Bachelor's degree in Life Sciences, Engineering or Business Administration; Master's degree or MBA highly recommended.
• Minimum of 2 years of relevant experience in the healthcare field or IVD market (marketing, sales, consultancy).
• Proven experience in the Near Patient Care market, especially in chronic disease management, and proven technical/scientific knowledge of NPC products and solutions.
• Track record of developing and executing marketing and commercial strategies with measurable results.
• Strong analytical skills, prioritisation in a fast-paced environment, relationship building and cross-functional teamwork.
• Fluent Spanish, with excellent written and verbal English.

Required skills

• In-depth knowledge of the engineering or science behind the portfolio, or biology, chemistry, pharmacy, medicine or similar depending on the product type.
• Good marketing capability, autonomy to design product-centred strategies, and effective communication and training skills for sales forces and KOLs.
• Ability to define metrics and KPIs and to run experiments.