SEM Manager – Global Search Engine Marketing

About the role

As an SEM Marketing Manager at Preply you will drive the scaling and optimisation of global Search Engine Marketing efforts across multiple markets and products, combining analytical thinking, creative experimentation and automation‑driven execution to deliver sustainable growth.

Key responsibilities

• Develop and execute SEM strategies for short‑ and long‑term growth across global and regional markets, aligning campaigns with business goals and LTV/CAC efficiency.
• Lead campaign management and automation on Google Ads and Microsoft Ads, including keyword expansion, ad copy and landing‑page testing, performance steering and bidding.
• Design and run experiments (A/B tests, causal impact studies, geo‑based incrementality) to improve ROI, LTV per new student and overall profitability.
• Leverage automation and AI‑driven workflows to streamline monitoring, alerting and reporting, and measure performance using Looker dashboards and Snowflake data models.
• Partner with Martech, Data, Design, Product and SEO teams to ensure tracking reliability, event‑level attribution and brand‑consistent localized ad copy.

Required profile

• 5+ years of SEM experience, preferably in a high‑growth B2C or multi‑market environment.
• Advanced knowledge of Google Ads operations and automation.
• Strong analytical mindset, comfortable interpreting Looker dashboards and data.
• Proven stakeholder‑management skills to align cross‑functional teams and influence decisions.
• Self‑starter with ability to drive initiatives in a fast‑paced, data‑rich environment.

Required skills

• Google Ads
• Microsoft Ads
• Looker
• Snowflake