Senior Associate, Sales Force Effectiveness

About the role

As Senior Associate for Sales Force Effectiveness, you will drive sales excellence by designing, implementing and continuously improving commercial strategies, tools and processes within the Commercial team. You will work closely with the Sales department to support data-driven decisions, train field forces on platforms such as Salesforce, Veeva CRM and Veeva Fast Track, and optimise field force productivity through performance analysis, territory alignment, incentive design and KPI tracking.

Key responsibilities

• Define performance targets aligned with commercial strategy and objectives.
• Calculate and process incentive payments accurately and on time, reconcile results with GBS and support Finance in monthly accruals.
• Define field force capacity and optimise the distribution of visits and calls.
• Monitor and challenge call plan adherence and other KPIs monthly.
• Own CRM governance and training, promote data harmonisation and adherence to data governance policies.
• Use advanced analytics to inform and optimise omnichannel approaches.
• Lead cross-functional collaboration for launch product readiness and integrate Call Engagement Plans in Veeva CRM.
• Design customer segmentation models based on potential and access, and drive omnichannel initiatives tailored to local market needs.

Required profile

• BA/BS degree in Business, Statistics, Mathematics, Engineering or a related field.
• 3+ years of experience in SFE/CFE/FFE at the local level.
• Demonstrated experience in the biotechnology and pharmaceutical industry.
• Stakeholder management and project leadership skills; ability to work in a matrixed environment.
• Excellent written and verbal communication in English and Spanish.
• Preferred: MBA, Power BI experience and previous field experience in an international environment.

Required skills

• Advanced proficiency in CRM and Excel.
• Analytical and problem-solving skills.