Senior Marketing Data Analyst

About the role

Socialpoint, a leading mobile game studio within the Zynga & Take‑Two Interactive family, is looking for a Senior Marketing Data Analyst to join its Marketing Analytics team in Barcelona. You will design and deliver high‑impact analytics solutions that drive marketing performance and support strategic decision‑making.

Key responsibilities

• Partner with marketing and cross‑functional teams to uncover growth opportunities and improve efficiency.
• Lead deep‑dive analyses, translate insights into actionable recommendations for senior stakeholders.
• Visualize and communicate findings clearly to enable data‑driven decisions across the organization.
• Develop and apply statistical frameworks to evaluate campaign performance, LTV, and incrementality.
• Prototype AI‑driven automation to streamline investigations and enhance decision‑making.

Required profile

• Proven experience in predictive modeling, statistics, experimental design, optimization and data visualization.
• Strong understanding of marketing metrics, campaign optimization, LTV modeling and incrementality analysis.
• Excellent problem‑solving abilities and capacity to turn ambiguous questions into clear insights.
• Effective communication skills to explain complex data in simple, actionable terms.
• Team‑player mindset with a collaborative approach.

Required skills

• SQL
• Python
• Redshift
• Databricks
• PySpark
• Airflow
• Predictive modeling
• Statistical analysis
• Experimental design
• Optimization techniques
• Data visualization
• Marketing metrics and KPI analysis
• Campaign performance optimization
• LTV modeling
• Incrementality analysis
• Familiarity with AI/ML concepts (optional)