SEO Specialist (Strategy & Growth)

About the role

We are looking for an SEO Specialist focused on strategy and growth to drive measurable organic traffic in Spain. The role combines strategic planning, technical optimization, and high‑impact content execution to improve digital visibility and conversion performance.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.
• Improve Core Web Vitals, page speed, mobile usability, and support migrations and structural changes.
• Lead keyword research and user‑intent mapping to guide content strategy, briefs, metadata, schema implementation, and on‑page optimization.
• Design and execute scalable content publishing frameworks that align with search demand and conversion goals.
• Plan and execute off‑page SEO initiatives such as backlink acquisition through digital PR, partnerships, and earned media.
• Monitor SEO performance using analytics tools and translate data into actionable insights and strategic recommendations.
• Collaborate with content, design, engineering, and marketing teams to embed SEO best practices across all digital initiatives.
• Build SEO documentation, playbooks, and guidelines to standardize best practices across teams and stakeholders.

Required profile

• Minimum 3 years of hands‑on SEO experience in a growth‑driven, agency or enterprise environment.
• Strong expertise in technical SEO, including crawl optimization, indexing, site structure and JavaScript SEO considerations.
• Proven experience in content strategy, keyword research, on‑page optimization and conversion‑focused SEO execution.
• Ability to work cross‑functionally and translate data into clear strategic recommendations.

Required skills

• Google Search Console
• Google Analytics 4 (GA4)
• Ahrefs
• SEMrush
• WordPress
• Shopify
• HTML
• CSS
• JavaScript