SEO/GEO Content Manager (French or German Speaking)

About the role

zooplus, a pet e-commerce company with over 25 years of experience, is looking for an SEO/GEO Content Manager in Madrid. You will help grow the organic visibility of zooplus across European markets by creating and improving useful, relevant content found through traditional search engines and increasingly through AI and LLM-powered search. This is an individual contributor role with no direct people-management duties.

Key responsibilities

• Plan and deliver SEO and GEO content projects across the shop ecosystem, from research and briefing to publication, performance review and optimisation.
• Research keywords, topics and competitors to find content opportunities across European markets.
• Create content plans based on topic clusters, search volume, user intent, pet-care and product trends and seasonality.
• Write clear content briefs and ensure published content is accurate, on-brand and locally relevant.
• Optimise existing content and on-page elements such as titles, meta descriptions, headings, internal links and structured content.
• Monitor content performance and organic visibility, including in LLM-powered search, and turn insights into improvements.
• Work with SEO, Product and Technology teams on site structure and page templates.
• Manage content agencies, freelancers and translation partners, collaborating with Editorial, Category Management, Brand, Social Media, Video and local market teams.

Required profile

• 2-3 years of hands-on SEO experience, ideally in e-commerce, an in-house SEO team or an agency.
• Experience planning content projects from research to publication and performance review.
• Strong analytical skills and project-management skills, including coordinating external agencies and freelancers.
• C2-level native or bilingual proficiency in German or French, plus professional written and spoken English.
• Nice to have: experience with GEO, AI search, e-commerce, social video optimisation, localisation partners, another European language and an interest in pets.

Required skills

• SEO tools such as Google Search Console, Ahrefs and Screaming Frog, or comparable platforms.
• A content management system such as Contentful, WordPress or similar.
• Understanding of technical and off-page SEO.

What we offer

• Hybrid working: 60% in the office, 40% at home, with the option to work 20 days abroad in approved countries.
• Development opportunities, training and support, wellbeing offers, subsidised transport or bike leasing.
• 20% discount across all products.