Social Media Content Specialist

About the role

The Social Media Content Specialist develops compelling, audience-focused social media content that supports TransPerfect's marketing initiatives and business priorities while keeping a consistent brand voice. Working closely with the comms manager, marketing vertical leads and social media operations, the role turns complex products, customer stories, company news and industry topics into engaging content tailored to each platform. Publishing, scheduling and other channel logistics are handled separately.

Key responsibilities

• Write high-quality social content for product launches, customer stories, company announcements, thought leadership, events, webinars, campaigns and other marketing initiatives.
• Translate complex technical and industry topics into engaging, audience-appropriate content.
• Develop content from sources such as blog posts, press releases, case studies, presentations, webinars, internal announcements, customer conversations, interviews and marketing campaigns.
• Tailor messaging for different platforms while keeping a consistent brand voice.
• Collaborate with social media operations to align content with the social calendar and campaign priorities, and work with marketing vertical leads to gather information and check technical accuracy.
• Offer editorial recommendations that improve clarity, storytelling and engagement.
• Maintain a solid understanding of the company's products, services, industries, customers and brand positioning, ensuring consistent voice, tone and style across channels.
• Establish best practices, templates and editorial guidelines, and identify ways to repurpose existing marketing content for social media.

Required profile

• Bachelor's degree in marketing, communications, journalism, English or a related field, or equivalent experience.
• Approximately 3 to 5 years of professional writing experience, preferably in B2B marketing.
• Preferred: experience writing social media content for enterprise B2B organisations, familiarity with technology, AI, localization, life sciences, legal or other complex industries, and experience adapting long-form content to social-first formats.
• Preferred: understanding of LinkedIn and other professional social platforms, and familiarity with social media analytics.

Required skills

• Exceptional writing, editing and storytelling skills.
• Experience turning complex technical or business concepts into engaging content for professional audiences.
• Strong organisational skills and attention to detail.