Acquisition Manager - Digital Growth

About the role

Euroleague Basketball is looking for an Acquisition Manager in its Digital Growth area, based in Barcelona. The role grows the base of registered fans and subscribers by driving efficient, scalable acquisition across all digital channels, with a focus on long-term value rather than volume alone. It covers the website, app, EuroLeague TV and Fantasy products.

Key responsibilities

• Define and run the annual and seasonal acquisition plan, aligned with the competition calendar (Regular Season, Playoffs, Final Four)
• Plan and run full-funnel campaigns (awareness, consideration, performance) with clear objectives and KPIs
• Manage paid media on Google Ads, Meta, TikTok, YouTube and programmatic to drive registrations, app installs and subscriptions
• Use paid social amplification, lead ads and creator activations to turn social reach into sign-ups
• Work with Content and Product to convert organic and direct traffic through landing pages and web-to-app journeys
• Lead multilingual SEO and visibility in AI-driven search, and manage App Store and Google Play optimisation (ASO)
• Develop affiliate and co-marketing programmes with clubs, broadcasters, sponsors and media partners
• Manage the acquisition budget and reallocate spend by CAC, ROAS and LTV
• Work with Data on attribution, tracking and dashboards, and plan A/B and incrementality tests
• Coordinate internal teams, agencies and vendors, and report weekly and monthly results

Required profile

• 2+ years in digital acquisition or growth marketing, managing multiple channels and a budget
• Proven experience in Paid Media and SEO, and full-funnel campaigns
• Analytical, test-and-learn mindset with strong business judgement (LTV, CAC, ROAS)
• Fluent professional English
• Desirable: experience with GEO, ASO, affiliate marketing and MMM; sport, media, entertainment or subscription (OTT) background; Spanish or other EuroLeague market languages; passion for basketball and the fan experience

Required skills

• GA4, Meta Ads, Google Ads and attribution tools
• Advanced Excel
• Desirable: Google Tag Manager, Search Console, Semrush/Ahrefs, Screaming Frog, AppsFlyer/Adjust, CDPs